Recognizing the need to elevate brand awareness, submissions, and overall engagement for the Perceptions arts booklet, my colleague and I implemented a strategic rebranding initiative. Previous editions lacked a visually cohesive identity that effectively conveyed the magazine's essence. Additionally, prior marketing efforts, both in print and digital formats, were limited. In response, we developed eye-catching posters and executed a targeted postcard campaign to generate excitement amongst the local college community. This strategic approach resulted in a significant 50% increase in submissions and a demonstrably successful audience turnout.

Perceptions Magazine