When I started working with the team, I emphasized the importance of prioritizing digital and print marketing, analytics, tracking, marketing strategies, and brand communication. We restructured our approach, creating the brand "Ginn Homes" to unify our subsidiaries. My mission was to streamline the viewer's experience, from marketing strategy to branding, making it effortless and trustworthy.

Another aspect of working with Ginn Group was building out the specific brands for each community that included high end custom homes, starter homes, and apartment buildings.